![]() ![]() Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. ![]() They're systematic and predictable-making us predictably irrational. Yet these misguided behaviors are neither random nor senseless. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. ![]() In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. When it comes to making decisions in our lives, we think we're making smart, rational choices. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? George Akerlof, 2001 Nobel Laureate in Economics "Ariely not only gives us a great read he also makes us much wiser." Jerome Groopman, New York Times bestselling author of How Doctors Think ![]() "A marvelous book… thought provoking and highly entertaining." ![]()
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